Football’s emerging market trade network: ego network approach to world systems theory

Global Football Trade Network

Document information

Author

Bond, Aj

School

Leeds Beckett University

Major Sport Management
Document type Article
Language English
Format | PDF
Size 1.14 MB

Summary

I.Introduction Analyzing the Global Football Transfer Market through a World Systems Perspective

This research uses social network analysis (SNA) to examine the structure of the global football transfer market, focusing on the emerging football markets of China, Brazil, Russia, and Turkey. The study applies world-systems theory, analyzing how these nations interact within a core-periphery network structure, challenging traditional views of the predominantly European market. The research questions how the football trade network is structured and whether a world-systems model accurately reflects its dynamics. The analysis treats the transfer of players as the trade of services, focusing on the flow of money between nations. China's significant investment in the 16/17 winter transfer window (£300m) is highlighted as an example of emerging market influence.

1. The Billion Pound Football Trading Industry and the Rise of New Markets

The research begins by establishing the context of the global football transfer market, a multi-billion pound industry traditionally dominated by European teams. However, the abstract highlights the emergence of significant new players in the market, notably China, Brazil, Turkey, and Russia. These countries represent a growing challenge to the established European order. The paper contrasts traditional international trade theories, emphasizing advantages based on capital or resources, with an economic sociological perspective. This sociological view argues for a dependency system or world-systems approach, where economic relationships are integral to understanding global trade dynamics. The study will analyze the football trade network of the four emerging markets to understand its structure and topology within the framework of the world-systems perspective. Preliminary findings suggest that the network structure resembles a world-systems model, with European countries at the core, a semi-periphery of developing countries, and a periphery of less-developed footballing nations. This structure reveals key strategic positions, with countries like Turkey and Brazil acting as brokers between the different layers of the network.

2. A World Systems Perspective on Football Trade Core Semi Periphery and Periphery

The introduction further elaborates on the theoretical framework of world-systems theory, explaining the tripartite division of labor into core, semi-periphery, and periphery. The core represents elite, mostly Western economies, while the periphery encompasses less developed countries. The semi-periphery sits between these two, consisting of more developed economies. The paper's use of this framework to understand global football trade is justified by its proven applicability in analyzing various commodity imports and exports. The introduction then simplifies football's transfer market, presenting it as a service-based trade involving buyers and sellers exchanging money for players' services. This simplifies the analysis, excluding loan systems and free agents to focus on the money flow between nations in player trades. The significance of football to nations culturally and economically, along with the substantial global financial flows involved, is emphasized, indicating a need for increased academic attention, similar to that devoted to the trade of other commodities such as precious metals and minerals. This section sets the stage for the application of network analysis techniques to understand this complex economic system, contrasting with traditional neoclassical economic approaches.

3. The Research Gap and the Study s Objectives

The introduction highlights the under-researched nature of international football's trade network, contrasting with the well-established world-systems approach in other economic domains. While acknowledging existing research, notably the work of Liu et al. (2016), the paper emphasizes the stronger theoretical grounding offered by Wallerstein's world-systems theory to analyze this system. The study's dual objectives are presented: first, an exploratory analysis of the Football Emerging Markets Trade Network (FEMTN) comprising China, Russia, Brazil, and Turkey; second, to assess the validity of the world-systems postulate within the FEMTN. This assessment is made by focusing on whether the model accurately represents the trade relationships observed within the network. This requires a critical analysis that goes beyond just describing the network to understanding its underlying dynamics and structures of power and influence. This sets the stage for detailed methodological explanation and presentation of the research findings.

II.Trade and Networks Beyond Neoclassical Economics

Traditional international trade theories, rooted in neoclassical economics, often ignore the relational aspects of economic activity. This research departs from this by employing an economic sociological perspective that emphasizes embeddedness and social relations. The study acknowledges the limitations of the Heckscher-Ohlin theorem and Ricardian theories in explaining the complexities of modern global football trade. The paper argues that the world-systems perspective, with its core-semi-periphery-periphery structure, provides a more appropriate framework to analyze the football transfer market. This is supported by prior research that maps the world economy into core, semi-periphery, and periphery groups, emphasizing the role of non-economic relations in trade.

1. Limitations of Neoclassical Economic Theories in Understanding International Trade

This section critiques the limitations of traditional neoclassical economic theories in fully explaining international trade. These theories, which form the foundation of many international trade models, often make assumptions like perfect competition and actors making rational choices to maximize utility or profit. The authors argue that these assumptions fail to account for the cultural, religious, political, and social relational factors that significantly influence economic activity. This is where the limitations become apparent, highlighting a need for a more nuanced approach to understanding the complexities of global trade. The section notes that while Nobel Prize winner Ronald Coase's transaction cost economics highlights the importance of forming and maintaining beneficial relationships, even this framework doesn't fully incorporate the relational elements of economic activity. Within neoclassical economics, relations between actors are often viewed as a ‘frictional drag’ hindering market competition. The paper contrasts this approach with economic sociology's perspective. The authors cite the work of Granovetter (1985), Nan Lin (2002), and others who argue that economic behaviour is intrinsically embedded within social relations and interactions.

2. The World Systems Perspective and its Application to International Football Trade

The section introduces Immanuel Wallerstein's (1974) world-systems theory as an alternative framework for understanding international trade. This theory posits that trade relationships between under-developed resource-rich countries are often exploited by wealthy, capital-rich nations. This creates a tripartite network structure consisting of a core, semi-periphery, and periphery. The authors highlight the relevance of this perspective to the study, arguing that it offers a robust theoretical foundation for exploring the structures of power and influence within the global football trade. The work of Snyder & Kick (1979) and Kick et al. (2011) are referenced as providing empirical support for a three-tiered global economic network model, where core trading blocks benefit from their interactions with less-developed nations in the periphery. This research is crucial for the following sections that will specifically address how the world-system perspective fits within the context of the FEMTN and how different countries strategically position themselves within this broader economic structure.

3. Granovetter s Embeddedness and the Role of Social Relations in Economic Activity

Building upon the limitations of neoclassical models, the section introduces Granovetter's concept of embeddedness. This theory posits that economic actions are profoundly impacted by an actor's connections to others, their position within the network, and the network's overall structure. This stands in contrast to neoclassical frameworks that assume rational, atomized actors pursuing utility maximization. Granovetter’s argument is that position and structure significantly constrain economic behavior. The paper also introduces Burt's (1992) concept of ‘structural holes’, where actors bridging multiple unconnected networks gain a strategic advantage. These actors, acting as brokers, can control information and resources flowing through the network, potentially leading to power and exploitative practices. The introduction of these sociological concepts provides the theoretical foundation for the methodological approach using network analysis in the following sections. This highlights the importance of considering not just the individual actions of nations, but their positions and interactions within a larger, interconnected network.

III.Methodology Network Analysis of the Football Emerging Market Trade Network FEMTN

The study defines a bounded network – the Football Emerging Market Trade Network (FEMTN) – comprising international football trades involving China, Brazil, Russia, and Turkey. Using an asymmetric adjacency matrix, the direction of trade flows (imports and exports of players) are analyzed. Network properties, including degree centrality (in-degree and out-degree), closeness centrality, and betweenness centrality, are used to map the centrality and influence of each country within the FEMTN. The concept of structural holes (Burt, 1992), and their implications for strategic advantage, are central to the analysis. The analysis also explores Bonacich power to understand dependency relationships within the network.

1. Defining the Football Emerging Market Trade Network FEMTN

The methodology section begins by defining the scope of the analysis: the Football Emerging Market Trade Network (FEMTN). This network is explicitly bounded to include only international football trade concerning China, Brazil, Russia, and Turkey. The researchers acknowledge that this represents an ego network of these four countries within the larger global football trade network. This specific boundary is crucial for the analysis and interpretation of the results, as it shapes the network's overall structure and the relationships observed between the nodes (countries). The decision to focus on these four emerging markets reflects the research's interest in exploring their role within the global system and their challenge to the traditional European dominance in football player transfers. The defined boundaries of the FEMTN provide the parameters within which the network analysis techniques will be applied, ensuring a clear and focused study, despite being a subset of a much larger network.

2. Representing the FEMTN Adjacency Matrix and Directed Networks

The FEMTN is represented using an asymmetric adjacency matrix. This matrix captures the directed nature of trade relationships, represented as arcs or edges. The matrix element Lij = 1 indicates a trade relationship from country i (exporting) to country j (importing), while Lij = 0 signifies the absence of such a relationship. The asymmetry is critical because an edge from country i to j does not automatically imply a reciprocal edge from j to i. This detail reflects the reality of international trade, where transactions are not always balanced or reciprocal. The use of a directed network approach is justified by the inherent directionality of football player transfers—a player is transferred from one club (and, aggregated, nation) to another. The adjacency matrix serves as the foundational data structure for subsequent network analysis, and explicitly acknowledges that the weight or value of each transaction is not considered in this initial analysis. The data structure is foundational for the calculation and interpretation of the centrality metrics in the subsequent parts of the study.

3. Centrality Measures Assessing Network Position and Influence

The methodology section details the use of centrality measures to analyze the network. Four primary centrality measures are described: degree centrality (measuring connectedness), closeness centrality (measuring reachability), betweenness centrality (measuring the node's importance in connecting others), and a combined eigenvector and Bonacich centrality, termed 'centrality power'. These measures are selected to provide insights into the relative importance and influence of different countries within the FEMTN. The researchers highlight the distinction between in-degree and out-degree in directed networks like the FEMTN. In-degree reflects the total number of player imports, and out-degree reflects player exports. This distinction allows for a nuanced analysis of the different roles countries play in the trade network. The application of these centrality measures is directly tied to the theoretical framework of embeddedness (Granovetter, 1985) and the concept of structural holes (Burt, 1992). The goal is to use the network metrics to assess the strategic positions and potential for exploitation of different countries within the FEMTN.

4. K core Decomposition and the Identification of Sub groups

The methodology concludes by introducing the use of k-core decomposition to partition the FEMTN into subgroups. This technique helps identify interconnected clusters of nodes within the network, allowing for the identification of larger structural patterns. The researchers anticipate that the resulting subgroups will reveal a structure analogous to the core, semi-periphery, and periphery structure proposed by world-systems theory. The application of k-core analysis complements the centrality measures by providing a macro-level view of the network's structure, indicating the global interconnectedness of trade among different footballing nations and allowing for inferences about the underlying power dynamics. The k-core results are then used to examine the brokerage roles of individual countries, focusing on the frequency with which they act as intermediaries between different subgroups. This provides a comprehensive analytical framework, enabling a multi-faceted assessment of country positioning within the FEMTN.

IV.Results Network Properties and the World Systems Structure of the FEMTN

The analysis reveals that Brazil is a central player in exporting players (high out-degree), while Turkey is central in importing them (high in-degree). European countries, particularly those with top-5 leagues (England, Spain, Germany, Italy, France), consistently hold central positions in both import and export flows. Betweenness centrality analysis shows Brazil and Turkey occupying key structural holes, acting as brokers connecting different parts of the network (core, semi-periphery, periphery). China, in contrast, trades primarily with well-connected countries, limiting its brokerage opportunities and strategic advantage. The k-core analysis identifies three groups of countries in the FEMTN, analogous to the core, semi-periphery, and periphery of world-systems theory.

1. Degree Centrality Identifying Central Players in Player Sales and Purchases

The results section begins by presenting findings on degree centrality, distinguishing between in-degree (player imports) and out-degree (player exports). Brazil emerges as the most central node in terms of player sales (out-degree = 0.471), exceeding Turkey (0.382) and Russia (0.309). This aligns with Brazil's historical reputation as a major producer of talented footballers. In contrast, China shows the lowest centrality in terms of player sales, suggesting a focus on importing players. For player purchases (in-degree), Turkey stands out as the most central node (0.588), followed by Russia (0.441) and Brazil (0.412). China’s in-degree (0.353) is still significant, though less than its out-degree. The researchers argue that those with more connections possess more power; therefore, Brazil has the most seller power, and Turkey has the most buyer power within the FEMTN. This analysis of degree centrality provides an initial understanding of the prominent roles played by different countries in the international football trade, focusing on their relative importance as either sellers or buyers of players.

2. Closeness and Betweenness Centrality Analyzing Network Position and Brokerage Roles

The analysis then explores closeness and betweenness centrality. European countries, particularly France and others with top-5 leagues, show a strong influence on the buying side, indicating short paths to other FEMTN countries and a strategic advantage in acquiring talent. This highlights Europe's established dominance. Betweenness centrality, which reflects a node's role in connecting other nodes, showcases the significant brokerage positions of Brazil and Turkey within the FEMTN. Their high betweenness scores indicate a strategic position, allowing them to act as brokers connecting unconnected partners and exploiting structural holes within the network. In contrast, China's relatively low betweenness score suggests a strategy of trading with well-connected countries, potentially weakening its leverage within the network. This comparative analysis of different centrality measures provides a more comprehensive understanding of the various positions countries hold within the network, highlighting the importance of brokerage and strategic alliances in influencing the dynamics of the football trade.

3. K core Analysis Revealing a World Systems Structure in the FEMTN

The results from k-core decomposition reveal a three-tiered structure within the FEMTN, reminiscent of the world-systems perspective: a core, a semi-periphery, and a periphery. The core comprises the four focal countries (China, Brazil, Russia, Turkey), alongside several central European nations and Argentina. The semi-periphery includes Middle Eastern, Asian, South American, and other European countries that trade with the core but not the periphery. Finally, the periphery consists of countries with less-developed football markets, trading only with the core group. This observed structure supports world-systems theory, suggesting that developed footballing nations (including emerging markets) exploit those with less-developed markets. Although the analysis acknowledges limitations compared to more sophisticated block modeling approaches, the k-core decomposition provides clear evidence of a hierarchical network structure, confirming the applicability of world-systems theory to the international football transfer market. This result strengthens the argument for the importance of understanding the relational dynamics and power structures within the global football trade.

V.Discussion Strategic Implications and Future Research

The findings demonstrate that different nations employ different strategic approaches to football player trading. Brazil and Turkey leverage their network positions to gain influence, while China’s strategy, focused on established partners, limits its exploitable advantage. The dominant position of European countries, particularly the top-5 leagues, is analyzed, considering both their power from connections to well-connected nations and their vulnerability to exploitation due to high constraint. The research suggests that countries should be mindful of their network positions when developing player acquisition and investment strategies. Future research should explore the entire global football trade network using more advanced methods like block modeling and longitudinal analysis, linking network position with investment strategies at the club level.

1. Contrasting National Strategies in the Football Transfer Market

The discussion section begins by highlighting the contrasting strategies employed by different countries within the FEMTN. Brazil and Turkey demonstrate distinct roles: Brazil primarily exports players, while Turkey predominantly imports them. This observation is initially considered through the lens of the Heckscher-Ohlin theorem, suggesting Brazil exports labor-intensive goods (football talent). However, the analysis shifts to a world-systems perspective, suggesting that Turkey, being the most developed football nation among the four emerging markets, might exploit the less developed ones (China, Russia, and Brazil). This interpretation emphasizes the power dynamics within the network. The findings demonstrate that network analysis provides important insights into the strategic choices made by nations concerning player acquisition and development. This sets the stage for a deeper discussion of the implications of network position on national football strategies.

2. The Power and Influence of European Countries within the Global Football Trade Network

The discussion then examines the significant influence of European countries, particularly those with top-5 football leagues (England, France, Italy, Germany, and Spain). These countries consistently occupy advantageous positions within the network, demonstrating their established dominance. The analysis notes that while England appears most powerful based on eigenvector centrality (connections to other powerful countries), this position is constrained due to its partners also trading with each other. This weakens England's leverage. The discussion contrasts this with the alternative view using Bonacich centrality, which suggests power is derived from trading with less-connected countries. This analysis reveals England's relative weakness in this regard, suggesting it's more vulnerable to exploitation. The contrasting views of power—based on connections to high-trading and low-trading countries—highlight the complexities of network analysis and the importance of considering multiple perspectives to understand power dynamics.

3. Implications for Football Management and Policy and Directions for Future Research

The discussion concludes by considering the implications of the findings for football management and policy. The research suggests that nations must be aware of how investment and recruitment strategies influence their network position and vulnerability to exploitation. The examples of Russia’s preference for Brazilian players and China's restrictive policies regarding international players are presented as case studies. The discussion emphasizes the importance of managing football resource supply chains carefully. Finally, the study proposes avenues for future research. This includes longitudinal studies to track network evolution, expanding the scope to encompass the entire global transfer market using advanced methods like block modeling. It also proposes studying the link between network position and football investment at the club level and exploring the role of exploited countries (Africa and South America) within the global network. Ethical concerns such as child trafficking within the global transfer network are also suggested as an important area for future research.

VI.Conclusion Implications for Global Football Governance

The study provides a novel network analysis of the global football transfer market, revealing a structure consistent with the world-systems perspective. The findings highlight the strategic importance of network position for national footballing success and the potential for exploitation of less developed nations. Further research should focus on the whole global network and investigate the exploitation of underdeveloped nations and other ethical issues (e.g., the trade of minors) within the international football trade network. The insights gleaned from this research offer significant implications for football management and policy at domestic, supranational, and global levels.

1. Summary of Key Findings and their Implications for Global Football Governance

The conclusion summarizes the study's key findings, emphasizing the insights gained from applying network analysis to the football player transfer market. The research confirms the existence of a network structure consistent with the world-systems perspective, revealing significant power imbalances between core and periphery nations. The study highlights the strategic importance of network position for countries, showcasing how different nations (e.g., Brazil, Turkey, China) utilize diverse strategies to maximize their influence and leverage in the global transfer market. The analysis shows how the established European power structure interacts with emerging markets, highlighting potential exploitative dynamics within these relationships. These findings have significant implications for global football governance, suggesting the need for a deeper understanding of network structures to inform equitable and effective policies that address imbalances of power and potential exploitation.

2. Limitations and Future Research Directions in the Study of Football Transfer Networks

The conclusion acknowledges the inherent limitations of the study's static snapshot of a dynamic network. The researchers suggest that future longitudinal studies could provide more comprehensive insights into the evolution and change within the global football transfer network over time. This would deepen the understanding of how the network structure shifts and adjusts. Furthermore, the conclusion recommends expanding the scope of future research to encompass the entire global transfer market, employing more sophisticated network analysis techniques such as block modeling and equivalence analysis. This broader perspective would allow for a more accurate assessment of world-systems theory's applicability and offer a more holistic understanding of power structures and dynamics. The study also suggests examining the relationship between network position and football talent investment at the club level to further understand exploitative practices within the football transfer market and how strategic alliances are formed.

3. Ethical Considerations and Broader Societal Impact of the Research

The concluding remarks extend the discussion to the ethical implications of the research. It highlights the potential of social network analysis for critical applications in understanding the roles of often-exploited countries (Africa and South America) in the global football network. The authors also raise important ethical concerns, such as child trafficking and the trade of minors, which are often hidden within the complexities of the global football transfer market. Addressing these issues requires further research and international collaboration to implement effective policies and protections. The conclusion emphasizes that the research's findings have profound implications for football management and policies at all levels—domestic, supranational, and global—underlining the importance of considering these broader ethical and societal aspects in future research and policy-making.